Connecticut has launched, which will serve as the hub for the next phase of the state’s “Make It Here” campaign.

The campaign, launched in October of last year, is intended to promote the state’s maker, creator, innovator, and entrepreneur identity with video content sharing the stories of state residents, business owners, and workers.

“Connecticut is a place where great ideas are born and nurtured,” Gov. Ned Lamont said. “The ‘Make It Here’ campaign is about celebrating the talent within our communities and businesses, sharing their stories with the world. People make everything possible here. We want to demonstrate that Connecticut is not only a wonderful place to live and play, but also a thriving ecosystem for innovation and creativity, and this new website and campaign make that crystal clear.”

The governor’s office explained that the website provides an easily navigable experience focusing on how anyone can live, work, and play in Connecticut. The site includes several new long-form videos that delve into the personal and professional journeys of different makers across the state.

“Our home state has a remarkable array of talents and businesses that contribute significantly to our economy and community,” Anthony Anthony, Connecticut’s chief marketing officer, said. “Our new website and the compelling content housed on it gives us a platform to inspire more individuals and businesses to make Connecticut their home for a meaningful career, a happy and healthy family, and a significant impact. Our ad campaign will ensure these authentic first-person stories reach a wider audience beyond just Connecticut, showcasing the vibrancy and potential of our state to the world.”

To support the new website, the governor’s office has also launched short-form paid video and targeted static digital advertisements featuring business leaders from multiple prominent state industries sharing their experiences from doing business in the state.

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Kate Polit
Kate Polit
Kate Polit is MeriTalk SLG's Assistant Copy & Production Editor, covering Cybersecurity, Education, Homeland Security, Veterans Affairs